August 14th, 2016

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We crave purpose

Humankind is a name that speaks less about what we do, and more about who we are. It is a name that doesn’t restrain us to the boundaries of Human Resources, but instead opens doors to new service offerings. Humankind not only speaks about the way we do things, but why we do it. It has purpose. Our brand story puts it perfectly.

We are the difference between going to work, and loving it. The difference between saying something, and meaning it. The difference between settling for the status quo, and conquering more.

Humankind brand story extract

HumanTouch_Blog_BrandChangeHand written typography created as part of the new name and brand

We outgrew our name

HR Shop has been great for us, a name that speaks ‘what you see is what you get’. In the early days the HR Shop name helped people understand what we do without having to say a word. Yet, as we have grown, we have become much more than a business offering HR advice.

sign1 copyOur new wooden sign in the Humankind Wellington Offices [image supplied: Tom Pringle]

HR is changing (and so it should)

The world of work is changing. With change and disruption, comes opportunity in spaces not filled before. We want to stay ahead of this change and position ourselves to help New Zealand build the best workplaces in the world.


We have always had a strong vision, and values we were proud of. We haven’t, however, clearly articulated the ‘why’ behind what we do everyday. Through workshops and collaboration, we landed on ‘helping people love what they do and do what they love’. This is a perfectly simple ‘why’ that we feel has been guiding us since the beginning.

Our new brand is about growth, the next step in the journey. Stay tuned, we look forward to sharing exciting developments with you. #WeAreHumankind

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